Looking to start a juice bar, smoothie concept, acai bowl restaurant, or healthy eats concept?

Consider Playa Bowls.

$1,288,433

Average Sales of over 300 Locations

Top 25% Average: $1,925,627
Top 50% Average: $1,355,834

Investment Target <$500K
Prime territories still available.

60% of our growth stems from existing franchisees opening new locations
Image

Download the Playa Bowls Franchise Report now to discover how you can:

  • Tap into the Booming Health Food Market

    The demand for fresh, nutrient-packed açaí, pitaya, and smoothie bowls is skyrocketing nationwide.

  • Leverage a Proven, High-Growth Brand – with $1.37M+ average unit sales

    Playa Bowls outperforms top competitors like Jamba Juice and Smoothie King.

  • Own a simple, scalable business

    No cooking, low labor costs, and an easy-to-operate model make expansion a breeze.

  • Join a Winning Franchise Network

    60% of Playa Bowls franchisees own multiple locations thanks to strong unit economics and high customer demand.

  • Secure Your Territory Now

    Prime franchise opportunities are still available, but markets are filling fast!
Download Free Franchise Information
Image

Brand History

New Jersey Shore natives Robert Giuliani & Abby Taylor founded Playa Bowls and are still with the brand.

Avid surfers, our founders Rob and Abby were inspired while on international surf trips to destinations such as Panama, Costa Rica, Nicaragua, Puerto Rico, California & Hawaii by how most surf towns offered their own unique version of an acai or pitaya bowl.

“Playa” is Spanish for “beach.” They decided to recreate their “Playa Experience” with an American twist and introduced Playa Bowls to residents and vacationers at the Jersey Shore.

In 2014 they opened their first location in Belmar, NJ. Through grassroots marketing they educated their community about the health benefits of their core products such as acai and pitaya.

As word spread Playa Bowls took off.

In 2023, Playa Bowls opened its 200th restaurant, spanning half the United States.

Download Free Franchise Information

over 200 locations open in 2023 and an estimated 400 locations by 2026

Image

meet the team

Playa Bowls is stacked with skilled entrepreneurs and experienced food service and franchising veterans.
Image
Download Free Franchise Information

What Territories are Available?

With about 300 locations open and under development, there are plenty of opportunities throughout the United States. Playa Bowls is also a rapidly growing chain, so territory availability has a tendency to change quickly. Please visit our consumer site to see the latest on open locations.

Available Territories

FUTURE Territories

Unavailable TERRITORies

Download Free Franchise Information
Image

What is the Investment?

Playa Bowls operates in as little as 1,000 sqft, so build out is very reasonable.

In addition, we don’t cook so our equipment package is nominal. While the target total investment of Playa Bowls is under $500,000, the investment range is as follows:

Type of ExpenditureAmount
Initial Franchise Fee 1$35,000
On-site Pre-Opening Assistance and Training Fee2$3,600 - $7,200
Construction and Leasehold Improvements3$110,000 - $507,000
Lease Security Deposit and Rent4$3,000 - $100,000
Furniture, Fixtures and Equipment5$50,000 - $133,684
Signage6$2,000 - $40,000
Computer, Software, and Point of Sale System7$1,500 - $12,000
Grand Opening Marketing8$10,000
Initial Inventory9$4,084 - $35,400
Utilities Deposits10$1,000 - $20,788
Insurance Deposits – Three Months11$1,875 - $12,441
Travel for Initial Training12$1,000 - $13,181
Professional Fees13$7,500 - $40,000
General Licenses and Permits14$385 - $11,100
Additional Funds – Three Months15$25,000 - $60,000
Total Estimate 16$255,944 - $1,037,794

You need $150K in liquid assets and a net worth of $500K to qualify.  See FDD for more details.

Download Free Franchise Information

what are the average unit sales?

According to the most recent Franchise Disclosure Document, the sales of an average shop is $1,288,433, almost double the average of Smoothie King and Jamba Juice.

QuartileAverageNumber and % of Outlets above average
1st Quartile$1,925,62715/41 (36.6%)
2nd Quartile$1,355,83417/42 (40.5%)
3rd Quartile$1,119,65819/41 (46.3%)
4th Quartile$763,76621/42 (50.0%)
Total 2$1,288,43368/166 (41.0%)

See FDD for more details

According to their respective FDDs, the average sales of Smoothie King® ($660,000) and Jamba Juice® ($689,095) - as you can see, the bottom 25% of our stores performs the same as the average Jamba Juice and far exceeds the volume of Smoothie King.

No. of Locations

Image
With average unit volume sales of nearly $1.2MM+ and a target investment of under $500,000 Playa Bowls boasts a very competitive sales to investment ratio. Franchisees find when they combine such a strong return on investment with Playa Bowls no-cooking, low labor, and simple operations this allows for rapid multi-unit growth, multiplying cash flow and enterprise value without straining operations.

Average Sales

Image
Download Free Franchise Information

Meet our Franchisees

Ever wonder what it’s like to franchise with us? Meet Dana Nentin who currently operates 8 locations and, with her team, has commitments to expand to 13 more locations in Boston.
Download Free Franchise Information
Image

Top 10 Reasons Franchisees Invest in a Playa Bowls Franchise

There are many reasons franchisees invest in a Playa Bowls franchise and continue to add new locations to their portfolio. The most common reasons are as follows:
Download Free Franchise Information