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Welcome to Pineapple Land

Join One of the Fastest-Growing Superfruit Bowl Brands in the Country

Why Franchisees are all-in on Playa Bowls

Strong Average Unit Sales

$1.12M+ AUV and ~$1,000 per sq. ft. in just 1,000–1,500 sq. ft. of space

Low Startup Cost

Turnkey investment under $500K; $150K liquid + $500K net worth to qualify

Loved by Customers

400+ locations and a 4.7-star Google rating across 16,000+ reviews

No Cooking, Low Labor, Easy to Run

No grease trap, no hood, no fryers, and only a few employees per shift

Built to Scale

Simple operations and high ticket averages ($16+) make it easy to expand quickly
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BRAND HISTORY

Avid surfers, our founders Rob and Abby were inspired while on international surf trips to destinations such as Panama, Costa Rica, Nicaragua, Puerto Rico, California & Hawaii by how most surf towns offered their own unique version of an acai or pitaya bowl.

“Playa” is Spanish for “beach.” They decided to recreate their “Playa Experience” with an American twist and introduced Playa Bowls to residents and vacationers at the Jersey Shore.

In 2014 they opened their first location in Belmar, NJ. Through grassroots marketing they educated their community about the health benefits of their core products such as acai and pitaya.

In 2023, Playa Bowls opened its 200th restaurant, spanning half the United States.

meet the team

What makes a GOOD location?

  • Middle to upper middle-income neighborhood
  • 1000+ sqft
  • Good parking
  • Visible from the street
  • Easy in and out
  • Left hand turn lane
  • Good tenant mix
  • Residential/commercial mix
  • 20K cars + per day
  • 30,000-50,000 daytime population in 8-10 min drive time

What Territories are Available?

We're expanding nationwide with opportunities in key markets, Inquire with Playa Bowls today to find out if your territory is available.
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Playa bowls Markets List

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What is the Investment?

Playa Bowls operates in as little as 1,000 to 1,500 sq ft, so build out is very reasonable. In addition, we don’t cook so our equipment package is nominal. While the target total investment of Playa Bowls is under $500,000, the investment range is as follows:

Type of Expenditure
Amount
Initial Franchise Fee
$35,000
On-site Pre-Opening Assistance
and Training Fee
$10,000
Construction and
Leasehold Improvements
$110,000 - $507,000
Lease Security Deposit and Rent
$3,000 - $100,000
Furniture, Fixtures and Equipment
$50,000 - $133,684
Signage
$3,000 - $40,000
Computer, Software,
and Point of Sale System
$1,500 - $12,000
Grand Opening Marketing
$15,000
Initial Inventory
$12,700 - $35,400
Utilities Deposits
$1,000 - $20,788
Travel for Initial Training
$1,000 - $13,181
Professional Fees
$7,500 - $40,000
General Licenses and Permits
$385 - $11,100
Additional Funds – Three Months
$30,000 - $70,000
Total Estimate
$281,960 - $1,055,594
You need $150K in liquid assets and a net worth of $500K to qualify.  See FDD for more details.

what are the average unit sales?

With ave unit volume sales of nearly 1.12MM+ and a target investment of under $500,000, Playa Bowls boasts a very competitive sales to investment Ratio. Franchisees find when they combine such a strong rate of return on investment with Playa Bowls' no-cooking, low Labor, and simple operations, this allows for rapid, multi-unit growth, multiplying cash flow, and Enterprise value without straining operations.

According to recent data, Smoothie King (the nation’s largest smoothie chain) averaged only $659,567 in sales, just over half of the average $1,117,488 Playa Bowls franchisees generate.In comparison, Jamba, a recognized leader in the juice bar segment franchisees averaged only $719,597 in sales.

Type of Expenditure
Amount
Number and % of Outlets above average
1st Quartile
$1,639,605
22/55 (40%)
2nd Quartile
$1,192,838
27/56 (48%)
3rd Quartile
$978,625
31/56 (55%)
4th Quartile
$668,207
32/56 (57%)
Total
$1,117,488
106/223 (41.0%)

Meet our
Franchisees

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Top 10 Reasons Franchisees Invest in a Playa Bowls Franchise

There are many reasons franchisees invest in a Playa Bowls franchise and continue to add new locations to their portfolio. The most common reasons are as follows:

1. Low Entry Cost

The target turnkey price of opening your doors is under $500K. You will need liquid assets of $150K and a net worth of $500K to qualify.

2. Small Footprint

Playa Bowls franchisees open in as little as 1,000 to 1,500 sq ft, creating low overhead and a low break-even point, reducing real estate costs and risk.

3. Strong average unit sales

The average location generates sales of $1,117,488 in sales, or about $1,000 per square foot. According to CoStar, the average retailer generates a mere $325 per square foot. Playa Bowls franchisees make good use of a small space, cranking out three times the revenue of most other small box chains.

4. Outstanding Sales-to-Investment Ratio

Many food concepts struggle to achieve a 2:1 sales-to-investment ratio. For the same investment or less, we do significantly higher volume leading to the potential for significantly higher cash flow.

5. Low Payroll Roster

It takes only a few employees per shift to staff a Playa Bowls restaurant.

6. Simple Operation

No cooking, baking or frying involved. No grease trap or hood and ansul system required. Small payroll roster compared to other restaurant concepts, reasonable hours of operation.

7. High Ticket

The average order amount is over $16, contributing to high revenue.

8. Highly Scalable

Strong unit-level economics combined with ease of operation allows franchisees to expand into multiple locations quickly.

9. Rapidly Growing

Playa Bowls has more than 400 locations open with dozens more under development in only 10 years of existence. We’ve grown from only one location in 2014 to over 400 open locations in a little over 10 years.

10. Raving Fan Customers

Playa Bowls franchisees share an average Google rating of 4.7 out of 5 (based on over 16,000 Google reviews), creating brand fans for customers.

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