Avid surfers, our founders Rob and Abby were inspired while on international surf trips to destinations such as Panama, Costa Rica, Nicaragua, Puerto Rico, California & Hawaii by how most surf towns offered their own unique version of an acai or pitaya bowl.

“Playa” is Spanish for “beach.” They decided to recreate their “Playa Experience” with an American twist and introduced Playa Bowls to residents and vacationers at the Jersey Shore.

In 2014 they opened their first location in Belmar, NJ. Through grassroots marketing they educated their community about the health benefits of their core products such as acai and pitaya.

As word spread Playa Bowls took off.

In 2023, Playa Bowls opened its 200th restaurant, spanning half the United States.