Playa Bows on Fast Track for Expansion in New Markets

Originally posted on RLI The New Jersey-based superfruit bowl restaurant concept announced the signing of 52 franchise commitments and 11 store openings during the third quarter of 2024, further expanding its footprint in both established and new markets.Since the start of 2024, Playa Bowls has secured a total of 195 franchise commitments with 55 per cent of these commitments signed by existing franchisees. Areas spearheading the future growth include the Denver metropolitan area, Dallas, Queens and Long Island, New York, as well as Nassau and Suffolk counties in New York.“Our success in 2024 has been remarkable, with over 275 stores nationwide, 75 openings expected this year and nearly 300 franchise commitments driving our future expansion,” said Jayson Tipp, Chief Development Officer at Playa Bowls. “We’re excited to bring Playa Bowls to new markets and make our offerings accessible to consumers nationwide driven by industry-leading performance and demand. It’s truly rewarding to see both new and existing franchisees recognise the value of our brand and commit to growing the Playa Bowls family as we expand our presence across the country.”Founded in 2014, Playa Bowls, which specializes in acai, pitaya, mango, green and coconut bowls, smoothies, juices, cold brew and more, operates more than 275 shops in 23 states.